“This investment creates a solid platform for us to leverage the favorable growth opportunities that exist in the hygiene products area in India. The investment is in line with our strategy of strengthening SCA’s presence in emerging markets,” says Jan Johansson, President and CEO of SCA and continues:
“India’s large population and the low penetration of hygiene products provide the potential for future growth. The aim is to introduce SCA’s hygiene products in the Indian market already in the latter part of 2013.”