Innventia Global Outlook Report: The global consumer demand smarter packaging
The report describes seven global forces and their impact on the
packaging industry and the packaging of the future. The conclusions are
based on a survey carried out among consumers in the US, India and
Sweden. A clear majority of the 1,500 respondents see major problems
with society's consumption of packaging.
There are demands for tougher quality controls and stricter
environmental legislation, and a clear majority of consumers in all
three countries would like to see somewhat stricter or much stricter
environmental legislation.Some examples: 56 percent of consumers in India say that recycling is extremely
important to them, compared to 32 percent in Sweden and 37 percent in
the US.When shopping online, 94 percent of Swedes would consider paying less
for goods delivered in simple standard packaging instead of the
original packaging.20 percent of Swedish consumers worry very often about packaging
containing harmful substances. The corresponding figure in India is 43
percent.65 percent of Swedish consumers think that plastic is the least environmentally friendly material, compared with 47 percent for aluminium and 4 percent for paper (multiple answers were possible). In India, 30 percent think that paper is the least environmentally friendly material.
" A growing global middle class, an aging population, limited access to
raw materials and intensified urbanisation are a few of the megatrends
posing challenges for the product and packaging industry,” says Fredrik
Rosén, Manager of the Market and Consumer Insight group at Innventia.
“We’re seeing purchasing decisions being guided by the packaging
material itself, not just the appearance of the packaging. We’re also
seeing a clear demand and a great need for smarter packaging. In the
future, stricter demands will be placed on packaging materials that
come into contact with foodstuffs.