Stora Enso expanding graphic liner range

This new Stora Enso product targets brand owners seeking eye-catching corrugated packaging and displays to boost sales at the point of sale, Stora Enso writes in a press release.When it comes to fast moving consumer goods, buying decisions are usually made spontaneously. Thus the trend in corrugated packaging is changing. The traditional brown boxes are gradually being replaced by multi-functional packaging, designed to actively support sales.MediaLiner was especially developed to address these new requirements and gives brand owners a host of new ways to create high-impact product appearance.MediaLiner is produced at the Stora Enso mill in Uetersen, Germany, from pure virgin fiber and is therefore white throughout.