SCA is considered to be one of the world’s most sustainable companies – environmentally, socially and financially. The company is now further raising its ambitions through the introduction of a number of new targets. According to a recent SCA survey, sustainability activities are significant for the business operation.“Sustainability activities are business-critical for SCA and give us an edge over competitors. Our ambitious work makes us more attractive for customers, consumers and investors, while it also contributes to lower costs,” said Jan Johansson, SCA’s CEO, at a press meeting in Stockholm, where the new sustainability targets were presented.SCA recently performed a survey, which showed that sustainability activities play an important role in relationships with customers. As many as 41 percent of respondents said that they had participated in contract negotiations, in which sustainability was the deciding factor for the outcome.Measurability and access to relevant key performance indicators are crucial factors in ensuring successful sustainability programs. Systematic preparatory work has resulted in a number of specific new targets: Triple production of biofuels from SCA’s forests by 2020; Increase wind power production on SCA forest land to 5 TWh by 2020; Set aside at least five percent of SCA’s productive forestland from forestry in the ecological landscape plans and a further five percent for nature conservation purposes; Decrease the accident frequency rate by 25 percent between 2011 and 2016; Make SCA’s hygiene knowledge base available to customers and consumers and ensure access to affordable, sustainable hygiene solutions; Deliver better, safe and environmentally sound solutions to customers through sustainable innovation.Kersti StrandqvistKersti Strandqvist, Senior Vice President of Corporate Sustainability, said: “Innovation and sustainability are strongly intertwined, and sustainable innovations are essential if we are to surpass customer and consumer expectations. In order for us to further emphasize the importance of this area, we are today proud to announce that we have decided to join the World Business Council for Sustainable Development, where global corporations go from words to action on sustainability matters.”