UPM announces collaboration to deliver RFID tags online
Consumers, developers, small businesses and larger companies requiring RFID tag replenishment can now order UPM RFID products at nfcfreedom. The site offers easy customized encoding and printing services for each order.The NFC Freedom product range features UPM BullsEye, UPM Circus and UPM RaceTrack NFC tags, as well as UPM Web and UPM ShortDipole UHF tags in a variety of delivery formats.“With the recent resurgence in interest and demand for NFC technology, we’ve seen a lot of RFID companies realize that fulfilling highly customized NFC orders and services isn’t simple,” says Jan Svoboda, Sales and Marketing Director, Americas, UPM RFID. “Freedom Shopping’s competencies in data management, software, RFID services and encoding have proven invaluable in meeting the needs of custom orders from leading, high-profile companies in the NFC technology space,” Svoboda adds.UPM RFID is part of UPM’s Engineered Materials business group and is the world’s number one producer of RFID tags and inlays. In December 2011, Papernet reported that UPM had reached an agreement with the Dutch company Smartrac, whereby UPM will sell its RFID business to Smartrac. The deal is expected to be closed during the first quarter of this year.