For Holmen's business area Iggesund Paperboard branding has always been important as a way to create added value for its products over time. As Papernet has reported earlier in its newss service in Swedish, the name Iggesund was been registered as a trademark in December last year."We create brands for building added value. By branding our products we get a platform to discuss our products and what they can do," Carlo Einarsson, Director, Market Communications of Iggesund, said.Stockholm-based Opticom International Research AB has conducted a brand survey for Iggesund. The reason was that Holmen wanted to register Iggesund as a trademark, but that the Swedish Patent and Registration Office normally does not approve these types of registrations and accordingly Holmen's initial request to this purpose was denied.Holmen filed its appeal 2008, and in December 2010 the company received the answer that the court had overturned the earlier decision from the Patent and Registration Office, and that Holmen got the right to use Iggesund as a trademark.