UPM RFID has released several NFC tag products over the years and has built a solid reputation globally as a supplier of high-quality, high-volume NFC tags. UPM RFID’s "All-Star" NFC products have been UPM BullsEye, UPM RaceTrack and UPM MiniTrack. Today, smaller products like the round UPM Circus and UPM MiniBlock (15 x 15 mm) are attracting keen interest in new areas requiring a reduced tag footprint – like advertising and loyalty card applications.

UPM RFID is working with leading NFC smartphone manufacturers to ensure the interoperability of products in various end-uses. As tag functionality and

performance are defined in cooperation with device manufacturers, UPM RFID will have greater opportunities to utilize market feedback to match high-quality NFC products to market needs.