“This gives us a new approach to innovations supporting our packaging

business. Forming a dedicated team will create an environment that can

enable successful market entry and create a growth company,” says Mats

Nordlander, Executive Vice President, Stora Enso Renewable Packaging.

The innovation project will develop intelligent pharmaceutical

packaging to address the problem of poor adherence to prescription

instructions by patients, a problem which in Sweden alone causes costs

of over SEK 20 billion annually. The package simplifies communication

between patient and doctor by registering when pills are removed from

the package. If the medication is missed, a reminder is sent wirelessly

to, for example, a mobile phone. Information may also be shared with

family members to increase support.